Plan and produce content
We help with topics, productions and collaborations. Tasks, owners and deadlines are recorded in a shared plan.
Services
Editorial planning
Topics, formats and publishing dates
We agree on the audience and channels, and assign an owner to each task.
Open planning exampleProduction coordination
Recording, drafts and approvals
We coordinate contributors, gather feedback and agree on changes before approval.
Collaborations
Enquiries, briefs, deliverables and deadlines
We support the agreed collaborations. Before work begins, we define the specific assignment and our responsibilities.
- Brief
- Goal, format and channel
- Services
- Assignment and responsibilities
- Dates
- Production and delivery
Ready to launch in four steps.
Define topics and tasks
We clarify the audience, channels and upcoming projects. We assign responsibility for topics, formats and deadlines.
Coordinate production
We agree on existing materials, required recordings and contributors. Drafts and feedback are brought together in the shared plan.
Approve content
The responsible person checks the content, facts and design. Changes are agreed before the planned publication.
Publish and review
Responsibilities for publishing and reporting are defined in the assignment. Results inform planning for the next round.
Frequently asked questions.
Clear responsibilities for planning, production, approvals and publishing.
Can you work with our existing team?
Yes. You can hand over selected tasks while your team continues to film, design or publish, for example. Before starting, we define who supplies topics, produces content, consolidates feedback and approves work. This allows us to support your existing processes without automatically taking over all your channels.
Are filming, editing and new photos automatically included?
No. We first identify existing material, any new recordings needed and the work required afterwards. Additional shoots and productions are agreed separately. The assignment specifies which content will be delivered, who will create it and which formats are needed. This also makes the workload and scheduling clear for everyone involved.
Who approves posts, and what happens if feedback is late?
We agree on a responsible person and an approval deadline. Feedback is consolidated so that changes are clear. If material or a required approval is missing, we agree on a new publication date. The shared plan shows which posts still need a decision and who is responsible.
Do I have to share my personal passwords?
We don't need access to your accounts for planning alone. If publishing is also included, we clarify the necessary permissions. Where the platform allows it, access is granted through a role or partner invitation. The accounts and tasks to be authorised are agreed in advance.
Are ads and responding to messages included in the service?
These tasks are not automatically part of editorial planning or production coordination. We distinguish between content, publishing, paid advertising and handling comments or messages. If you need additional support, we agree on responsibility and scope in advance. Advertising spend is considered separately from the cost of management.
How can we tell whether the collaboration is working?
We first define the goal your content should support. If reporting is agreed, we review relevant available metrics and feedback, such as views, responses or traceable enquiries. These inform topics for the next round. This does not allow us to promise a fixed number of followers, enquiries or sales.
What do you clarify before producing content for a collaboration?
The brief records the goal, contributors, channels, formats, deliverables and deadlines. It must also be clear who approves the work and how the content will be used afterwards. Payment, permitted use and additional services are agreed before work starts; our responsibilities within the collaboration are explicitly defined.
Can't find your question?
Tell us about your situation. We'll work through your questions with you.